We were tasked by Pernod Richard to produce a photoshoot that will leave people thinking about the Passport scotch brand from a different perspective, and I delivered the art direction to do just that. Across the three day shoot, I lead a fantastic team of food and drinks stylists and photographers to deliver an enormous selection of bottle and serve imagery in what was almost an infinite array of variations. With a set of deliverables that quite literally looked at the product from a whole new perspective.