In 2024 I worked as part of the team to deliver multiple accessory shoots, primarily for JLR’s new Discovery Sport. We built the project around the idea of ‘child-like adventure’. Following a child through their own discovery journey, highlighting the accessories that help him along the way.

This content was used across JLR’s digital ad output as well as its online accessories platform. After success in the UK, the content was also pushed out to JLR’s other territories.