As part of the final series of After Life, Netflix collaborated with CALM to create benches to help encourage positive conversation.
In 2022 we worked with Netflix to create the ‘Benches of Hope’ campaign. Installing 30 benches across the UK to help encourage conversation on suicide prevention. I focused on the art direction and production of the shoot with Ricky Gervais (and Anti, the dog) in Hampstead Heath, as well as creation of the graphic assets that supported the campaign.
The campaign was a huge success, with over 40,000 social media mentions leading to a 64% increase in CALM’s social media engagement.
