In 2023, I had an exciting opportunity to create a a brand new static and motion identity for Women in Banking & Finance’s ‘Power in Numbers’ campaign, to be used for a huge amount of their communication and prestigious annual awards ceremony.

I aimed to visualise the strength of their membership base, represented by a reactive grid of dots. I used this grid as an adaptable toolkit, whether it be adjusting to present data or forming the foundation for text blocks to sit upon. I then created a live motion kit, that allowed the grid to react and pulse on demand, allowing every asset to be unique and receptive to the elements within it.