Social, print & experiential work for two of London’s most historic destinations; Regent Street & St James’s
While at Inkling Culture, I’ve had the pleasure of working on The Crown Estate’s retainer, providing print design, experiential production and social content for Regent Street & St James’s. Providing creative direction, print design, social content creation, photography and videography.
Content creation for Regent Street & St James’s social channels
I was unbelievably proud in 2024 to be the creative lead on Tideford’s OOH campaign, working with a fantastic copywriter to produce a wide range of print and motion assets. Being trusted to bring the brand to life across taxi wraps, bus ads, in-supermarket material and TFL billboards, escalator and large scale posters. Developing a print and motion treatment for the young brand.
International Women’s Day
To celebrate 2025 International Women’s Day, I Art Directed and photographed a three part series, shining a light on women doing amazing work across the estate, including King Charles’s shirtmaker, Emma Willis.
H&M - Shygirl
In March 2025 I was lucky enough to shoot H&M’s CLUBSHY takeover, in partnership with Shygirl.
Faces of St James’s
In 2024, I Art Directed a three-part video series, sharing the stories of those working within St James’s. As part of this I directed each shoot as well as completing the edit and creation of the motion graphics.